Dubai, UAE (January 9, 2026) – FARHD, an innovative enterprise specializing in intelligent security, announced that it will showcase its full range of customized intelligent solutions at the 27th Intersec International Security, Fire & Safety Exhibition, to be held at the Dubai World Trade Centre from January 12 to 14. With its booth situated at 1-F28 in the Commercial Security Zone of Hall 2, FARHD will leverage this platform to engage deeply with Middle East market demands. As the largest and most influential security event in the Middle East and North Africa (MENA) region, this year’s exhibition covers an expanded area of 67,000 square meters and is expected to attract over 1,400 exhibitors and more than 50,000 professional visitors worldwide. This participation will also support smart city development under Dubai’s “Smart Dubai” strategy and Saudi Arabia’s “Vision 2030”.

Under the core theme of “Technology-Driven Security Ecosystem, Intelligence Empowers Future Buildings”, FARHD will present four categories of intelligent solutions tailored to regional needs. Drawing on the Middle East’s globally leading smart home penetration rate and booming large-scale infrastructure projects, these solutions cover key scenarios including commercial security, smart homes, old building renovation, and extreme environment adaptation, highlighting the in-depth integration of localized design and cutting-edge technology.

Core Solution Highlights: Precisely Adapting to Middle East Market Demands

Based on the Middle East’s harsh climatic conditions (high temperatures and sandstorms) and strict product certification standards, FARHD has optimized its solutions to balance security, stability, and compliance. Its core exhibits are as follows:

1. Full-Scenario Intelligent Security Integration System

This system deeply integrates (Artificial Intelligence of Things) technology and high-definition visualization capabilities, incorporating intelligent access control, video intercom, elevator linkage, and perimeter security functions. Equipped with FARHD’s independently developed cloud management platform, it enables real-time monitoring of personnel flow, intelligent early warning of abnormal situations, and traceability of access data. Tailored for the Middle East’s commercial complexes, high-end communities, and government infrastructure projects, the system has obtained the system has obtained CE FCC Rohs certifications, supports bilingual interaction in Arabic and English, and can operate stably at temperatures above 70°C, adapting to regional climatic and compliance requirements. It is also compatible with the integrated solution, significantly reducing wiring costs for large buildings and gaining favor from multiple projects in Gulf countries. A panoramic simulation demonstration will be conducted at Booth 1-F28 during the exhibition.

2. High-End Smart Home Energy-Saving Control System

Focusing on the Middle East’s dual demands for high energy efficiency and intelligent experiences, this solution takes a high-performance smart gateway as the core, connecting wireless sensors, smart lighting, and environmental control equipment to realize “one-click control of the entire home” and customized scene modes via an exclusive APP. Taking advantage of the region’s abundant sunlight, the energy management module has been specially optimized to link with photovoltaic energy storage systems, dynamically adjusting energy consumption of lighting, air conditioning, and other equipment to reduce building energy consumption by up to 30% – in line with the UAE’s “Net Zero Carbon Building Certification System”. In the future, it will integrate industrial-grade automation modules to further meet the professional control needs of high-end residences and luxury hotels, creating a living experience that combines technological sense and sustainability.

3. Cost-Effective Intelligent Upgrade Solution for Old Buildings

To address the intelligent renovation needs of existing buildings in parts of the Middle East, FARHD has launched a 2-wire intelligent intercom system. It can deploy IP video intercom, mobile remote unlocking, and visitor message functions using existing wiring without the need for re-wiring, greatly shortening the construction cycle and reducing renovation costs. The solution features enhanced dustproof and anti-interference design, adapting to the renovation scenarios of old villas and apartment buildings, and helping regional existing buildings quickly connect to the smart city network. After renovation, the system can seamlessly connect to the cloud platform, fulfilling the dual needs of centralized property management and personalized user operations, while balancing practicality and cost-effectiveness.

4. Wireless Security Kit for Extreme Environments

The upgraded S76+V3-WL wireless doorbell kit is specially designed for outdoor scenarios in the Middle East. Adopting IP65 dustproof and waterproof materials, it is equipped with a high-definition wide-angle infrared camera and a 100-meter long-distance wireless transmission module, supporting night vision infrared imaging, motion detection alarms, and mobile APP remote calls. With a plug-and-play design, the product can be quickly installed without complex wiring, making it suitable for courtyards, small shops, and construction site entrances, effectively filling gaps in home entry security and temporary security scenarios. Its stable adaptability to extreme environments has passed multiple rigorous tests in the Gulf region, making it a preferred security solution for small and medium-sized merchants and families in the region.

Deeply Engage in Exhibition Interactions, Explore New Industry Development Opportunities

During the exhibition, FARHD will set up an immersive experience area at Booth 1-F28, dynamically simulating real scenarios such as high-end community visitor management, commercial building security linkage, and functional upgrades after old building renovation, allowing visitors to intuitively experience the practical application effects of the solutions. Meanwhile, the company’s technical experts will participate in the International Security Leadership Summit and Smart Building Forum held concurrently with the exhibition, sharing insights on topics such as “Innovative Applications of AI in Security” and “Integration Path of Net-Zero Carbon Buildings and Intelligent Security”, and providing technical references for Middle East smart city construction based on global project experience.

To address core needs of regional customers – including certification compliance, cost control, and post-maintenance – FARHD will provide one-on-one customized consulting services at Booth 1-F28. Relying on its localized service team, the company offers full-process support from solution design and product deployment to after-sales operation and maintenance. In addition, FARHD will leverage the exhibition’s “VIP Club” business matching platform to conduct in-depth negotiations with key decision-makers such as Dubai smart city project leaders and Saudi  technical procurement teams, promoting technology implementation and project cooperation. All guests are cordially invited to visit Booth 1-F28 for exchanges and discussions.

Sobre a FARHD

FARHD is an innovative enterprise deeply engaged in the field of intelligent security. Adhering to the philosophy of “Technology-Driven Safe Living”, it focuses on providing customized intelligent solutions for different global markets. Its product portfolio covers intelligent intercom, smart homes, security monitoring, and system integration. With stable performance, flexible adaptability, and strict compliance standards, FARHD has served residential communities, commercial buildings, and public facility projects in dozens of countries and regions around the world. Its debut at the core Booth 1-F28 of the Intersec Exhibition is an important initiative for FARHD to expand its presence in the Middle East market. In the future, the company will continue to deepen its understanding of regional needs and contribute to safer, more efficient, and sustainable urban development in the Middle East through technological innovation.